PathMAP®

 

For Marketing:

 

How is it used?

Proprietary quantitative and quantitative process that discovers the decision elements (cognitive and emotional) and systems buyers use to make purchases. Effective for consumers and B2B in setting strategy for buyer segments, developing tactics and monitoring share within each MindSETSM segment.

What are its advantages?

Discovers the ‘hidden habits’ buyer segments use to make purchase decisions. Provides the seller with clear and unambiguous direction for developing the most effective sales and marketing plans to each MindSETSM segment without competitors understanding what is happening.

 

For Organizational Development:

 

How is it used?

Proprietary rule-based qualitative process that effectively discovers and highlights the “influencers” of organizational performance. Effective in setting direction for mission, vision, and innovation strategy and new initiative development.

What are its advantages?

Unambiguous, exhaustive and efficient bias-free method of discovering the true 'drivers' of performance including latent causes; provides 'paths' for improvement in strategy, customer service, brand loyalty, public affairs, etc.

PathPLAN®

 

How is it used?

Proprietary qualitative technique for planning derived from the results of PathMAP®, CultureGRADE® , LoyaltyGRADE® , and ImpactEVAL® .

What are its advantages?

Fast and efficient process for developing an improvement plan using research results focusing on high leverage actions and group accountability.